I suspect that far too many people fall into the trap of thinking that an online business is easier to start and run than an offline business. It is possible that an online business could require less money up front to start but I’m not convinced less work is an option – unless you have that so-called “magic selling” product.
Most people starting out with an online business probably do not fully understand what they are getting involved with. They understand the internet, and that they can pretty much access the world from their PC. So then maybe it is true that if one starts an online business by setting up a website then the whole world will see it and buy from it - Right?
Unfortunately this kind of thinking leads many people into a trap, and they fall victim to many online opportunities which are promoted as “Easy Money”. Trust me, if it was easy money they would be making it without you.
Maybe it is easier to understand by comparing an online business startup with an offline business startup.
You don’t want to spend much money with startup costs, so you begin a business from your basement or garage. This would be similar to getting your own domain name or website in the online environment. Initially all you have is an online name with very little content.
Next, your offline business needs a product or service to sell. People are not real likely to just stop by and drop off money without getting something in return. An online business needs a product or service to sell also. “Opportunity” itself is not a product. Direct marketing (an offline business) used this same business model – they sold products as well as offering an opportunity for one to make an income generating business.
Ok, so now we’re legal and have our business started with a good product or service offered. Does the money flow begin now? Not really, since very few people will know that your business exists. You’ll need to do some advertising to make people aware of your business. An online business is very similar. You’re going to need to promote your website so that others will know you are out there.
As your offline business begins to grow, you’ll find the need to bring on other resources to assist with the additional business. You may also outgrow your space or need space with better accessibility for more people. An online business will also require more resources as it grows. More often the needs of an online business are “digital” or “electronic” versus the “physical” needs of an offline business. However, most of these “electronic” products or services have associated costs.
The point of this comparison is simply that an online business does not simply succeed overnight. Sure, there are always exceptions, but most new businesses take time and effort to succeed. If anyone tells you differently, then be careful! Don’t be too quick to pull out the credit card.
An online business can be very rewarding just as an offline business is for many people. Just be realistic as you approach it.